Who is Alfy Lake?
As we have mentioned before, Lan Capital is an elusive company.
According to information from their (now defunct) website, the company was responsible for selling nearly 40 online companies with a total value exceeding $70 million dollars.
A pretty remarkable effort.
Even more remarkably, they claim to have also been responsible for funding (along with Ernst & Young) one of the world’s largest management buy-out’s of Entersoft - one of the world’s biggest online casino who apparently have in excess of 10% of the UK online gaming market.
As if that wasn’t enough to impress us, the Entersoft deal was apparently led by the “famous Luen family” of Denmark – amazingly skillfull.
Given the enormity of the deal you could almost be forgiven for believing it was too good to be true.
What suprises us though, is that given both their size and success, there appears to be scant public information available on either Lan Capital or Entersoft. The Luen family of Belgium obviously also like to keep a low profile.
The only direct internet reference we can find to either company comes the single press release advertising the Entersoft deal (reproduced in the post below). And by even greater coincidence the only result of a google search on the “luen family’ of Belgium was the same release.
Despite their low profile, we do know that Lan Capital was actively touting their business to prospective purchasers of online casinos through the purchase of search key words on a wide range of sites.
We don’t know how successful they were, but clearly any potential client reading their press releases and perusing their website would have been impressed by their credentials.
We can understand that some companies wish to keep a low profile, and online casinos tend to operate under complex international company arrangements. It seems peculiar though that despite having had a seemingly straightforward Melbourne address, Lan Capital itself seems to have never been registered as an Australian company.
The Australian Government were perhaps unaware that they had such an internet success story in their midst, and will no doubt be keen to find out more – surely there should be some sort of award in the offering?
We imaging that ASIC, the ATO the ACC and other relevant government bodies will also be interested to understand more about the activities of this company in order to make sure that their paper work is in order and that nothing is amiss.
The General Manager of the company is a person by the name of “Alfy Lake” but we’ve not been able to find any real life references to a person by that name and the company’s virtual office number seems to have been disconnected in the past few months.
The only contact point that remains seems to be Andrew Landeryou, who given his possession of a form that might be related to LanCapital’s ASIC registration and his other involvements in online casinos, will no doubt be pleased to help the authorities tracking down the company.
Of course we will all stay tuned